THE ROW VIENNA
Ornate and intricate details used sparingly creates a jewel box like setting for this proposed store outpost for The Row in Vienna, Austria. The small store incorporates a double height ceiling with a lofted floor for dressing rooms and a small lounge space. The strategic lighting inside of the store, the golden tones, and specific textures makes the store glow. Tile inset stripes wrap around the walls. Deco inspired windows become a feature from the inside and outside of the store. The new store aims to create a timeless attitude by using design icons like couches by Carlo Scarpa, wood chairs from the Vienna Arts & Crafts movement, and Isabel Moncada lamps. The dressing rooms act as tiny corners in a luxurious jewel box by using dim lighting, chainmail light fixtures by Arteriors, and Charles Rennie Mackintosh chairs.